Malaysia AI and Sales Automation Tool Provider

Transform B2B Sales with AI & Automation

Automate sales execution, customer engagement, and ordering workflows with one intelligent platform built for scaling businesses.

More than technology. A partner in your success.

We believe great technology starts with understanding real businesses. That’s why we work closely with our customers to build solutions that solve real operational challenges.

Our customers

Driving sales for 4,000+ businesses across Malaysia

From food distributors to hardware and paper suppliers, businesses across Malaysia run their field sales, ordering and procurement on SalesHero.

  • MR.DIY
  • Grand Meltique Food Trading
  • Deli
  • Ken Prima
  • Ecobright
  • Foo
  • Kuda Merah
  • Blackrino
  • Teh Mag
  • Bun Seng
  • V Max Hardware
  • Kimhoo
  • FC
  • Naga Pipe Trading
  • Update Paper
  • Nature’s Protection
  • Pustaka Tempo
  • Lush Eco Trading
  • Xin Yang Aquarium and Pets

Solutions

Sales automation tools built to sell

A SalesHero sales rep taking an order on a tablet with a shop owner
SalesHero mobile sales app home screen

SalesHero · Field Sales

Mobile sales app for high-performing field teams

Enable your sales reps to manage customers, track visits, place orders, and report performance, all in one mobile app.

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A sales executive speaking with a customer at her laptop
SalesHeroAI dashboard with follow-up settings

SalesHeroAI · AI Agent

AI-powered sales agent that works around the clock

Automate conversations, qualify leads, and respond instantly to customers across WhatsApp and messaging channels.

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A sales team planning growth at a whiteboard
SalesHero B2B ordering app product list

SalesHero B2B · B2B Ordering

Self-ordering app designed for B2B customers

Let customers browse products, place orders, and reorder easily while keeping pricing and inventory perfectly in sync.

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A team reviewing purchase orders around a laptop
AIPO purchase order screen

AIPO · Procurement

AI-powered purchase order automation platform

Streamline purchase order processing with AI to reduce errors, eliminate repetitive tasks, and improve operational efficiency.

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Integrations

Integrates with your accounting software

SalesHero
  • SQL Accounting
  • AutoCount
  • SAP Business One
  • EMAS
  • UBS (Sage)
  • Million
  • Multics
  • QnE Accounting
  • Master Accounting
9 integrations

About us

4,000+
Projects completed
30+
Team members
15yrs
Years of experience

At SalesHero, we understand the real challenges of scaling sales in B2B. As a Malaysian-built sales automation tools provider, we help businesses sell smarter and grow with confidence.

Since 2011 we have been building sales tools for Malaysian businesses. Recognized as a Digital Partner by MDEC, we are committed to helping businesses scale with confidence.

Join us now

Our platform brings field sales, AI agents, B2B ordering and procurement together, so your team spends less time on admin and more time selling.

The SalesHero team at Teambuilding 2026

Customer success stories

Real results from real businesses. See how Malaysian businesses use our sales automation tools to reduce manual work, close deals faster, and grow sales with confidence.

More on YouTube
  • TongDa Marketing · Hardware wholesaler

  • UPIN Marketing · High-volume wholesale distributor

  • Delitea Sdn. Bhd. · Wholesale beverage ingredients

  • New Technics Car Audio Sdn. Bhd. · Wholesale car spare part

  • SKN Machinery Sdn. Bhd. · Agricultural machinery wholesalers

Customer reviews

Trusted by teams who sell every day

Real feedback from customers using SalesHero to speed up ordering, reporting, and operations.

We have been utilizing the Saleshero app for over two years now. It saves us significant time with features like online orders, check-in, sales target monitoring, and outstanding balance checks. Thanks to the Saleshero support team for always helping resolve any issues!
Kuan Teng Loon
Saleshero solves our problem of transmitting orders. It saves clerical time and speeds up shipping. Special thanks to Ivy, Anthony, and Kangzhe for always helping and solving our needs!
Celine Tan Sock Lee
Best software company, good software to help companies grow their business.
Benny Sim
Since using Saleshero apps, it brings a lot of convenience especially for invoicing. Thanks Jack & Yee Xiang for always solving problems quickly!
Kelly Ong
Glad to have Chris Business Solution’s IT team as support. They responded swiftly to rescue our system. Special thanks to Anthony and Kang Zhe for excellent service!
Crystal Tan
Before Saleshero: One-man show. After Saleshero: One-team show! Sales pass directly to accounting through mobile. Thank you Saleshero and Ivy for the great journey!
Jin Weng
Thanks to Jack for his fast responses and great attitude solving all my issues. Excellent product and service. Keep up the good work!
Bobo Pang

Core values

The principles that guide how we work, innovate, and grow together as a company.

  1. Customer First We design, build, and prioritize decisions based on real customer needs.
  2. Quality We maintain high engineering standards in every product and process.
  3. Teach & Learn We continuously learn and share knowledge to improve as a team.
  4. Work Happily We believe sustainable performance comes from a healthy work culture.
  5. Innovation We experiment responsibly to create scalable, future-ready solutions.
  6. Teamwork We collaborate across disciplines to deliver consistent outcomes.

FAQ

Frequently asked questions

01What is a sales automation tool?

A sales automation tool is software that helps teams automate repetitive sales tasks—like lead follow-ups, activity logging, quoting, order capture, and reporting—so reps spend more time selling and less time on admin work.

02Who should use a sales automation tool?

Any business with a structured sales process can benefit—especially teams with multiple reps, high lead volume, repeat customers, or complex pricing and ordering workflows (common in B2B, wholesale, distribution, and field sales).

03What results can I expect from a sales automation tool?

Most teams aim for faster response times, fewer manual errors, better follow-up consistency, clearer pipeline visibility, and improved rep productivity—because key steps are standardized and tracked in one place.

04How do I choose the right sales automation tool?

Start with your workflow. Then evaluate ease of use, mobile support (if you have field reps), reporting, integrations (CRM/ERP/accounting), customization, scalability, security, and the quality of onboarding and customer support.

05How much does a sales automation tool cost, and how do I measure ROI?

Pricing is usually per user or per plan tier. To measure ROI, track time saved per rep, reduction in errors, faster quote-to-order cycles, increased follow-up completion, and improved conversion or revenue per rep after adoption.