Calculate carton weight, chargeable weight, shipping cost, landed cost, cost per unit, and suggested wholesale price in one place.
Use this to estimate wholesale cost before sending a quote to your customer.
A wholesale price is the price a business charges when selling products in bulk to retailers, resellers, distributors or B2B customers. It is usually lower than the retail price because the buyer purchases larger quantities and may resell the products to end customers.
For wholesalers, importers and distributors, wholesale pricing is not only about adding a simple markup. A good wholesale price should include product cost, packaging cost, shipping cost, import duty, tax, handling fees and the target profit margin. If these costs are not calculated properly, a business may quote too low and lose profit after the order is delivered.
This is why a wholesale price calculator is useful before sending a quotation to a customer. It helps you estimate the real cost per unit and decide whether your selling price is profitable.
To calculate wholesale price, start by adding all the costs involved in bringing the goods to your warehouse or selling location. This includes the supplier product cost, packaging cost, freight cost, handling fee, import duty and tax.
After that, divide the total landed cost by the total number of units. This gives you the cost per unit. Once you know your cost per unit, you can apply your target profit margin to calculate a suggested wholesale price.
For example, if your total landed cost is MYR 5,000 and you have 1,000 units, your cost per unit is MYR 5.00. If your target margin is 25%, your suggested wholesale price should be higher than MYR 5.00 so that you still make profit after covering all costs.
The basic wholesale price formula used in this calculator is based on landed cost and target margin.
Total Product Cost = Supplier Product Cost × Exchange Rate
Freight Cost = Chargeable Weight × Freight Rate Per KG + Handling Fee
Total Landed Cost = Product Cost + Packaging Cost + Freight Cost + Import Duty + Tax
Cost Per Unit = Total Landed Cost ÷ Total Units
Suggested Wholesale Price = Cost Per Unit ÷ (1 - Target Margin)
This formula is useful for wholesalers and importers because it includes more than just product cost. It also considers shipping, carton weight, duty, tax and other fees that can affect your final profit.
It is also important to understand the difference between margin and markup. Margin is profit divided by selling price, while markup is profit divided by cost. This calculator uses target margin because many wholesalers prefer to measure profit based on the final selling price.
This formula is useful for wholesalers and importers because it includes more than just product cost. It also considers shipping, carton weight, duty, tax and other fees that can affect your final profit.
It is also important to understand the difference between margin and markup. Margin is profit divided by selling price, while markup is profit divided by cost. This calculator uses target margin because many wholesalers prefer to measure profit based on the final selling price.
Landed cost is the total estimated cost of getting your products from the supplier to your warehouse or selling location. It includes product cost, packaging cost, freight cost, handling fee, import duty, sales tax, GST, SST and other related charges.
For wholesalers and importers, landed cost is one of the most important numbers to calculate before giving a quote. If you only look at supplier cost, your price may look profitable at first. But after adding freight, tax and handling costs, your real cost per unit may be much higher.
A landed cost calculator helps you understand the actual cost of your goods before you confirm the selling price. This is especially useful when you import goods by cartons, pallets or containers.
Shipping cost is often based on chargeable weight, not just actual weight. Chargeable weight is the weight used by freight providers to calculate shipping charges. It is usually based on whichever is higher: actual weight or volumetric weight.
Actual weight is the real weight of the cartons. Volumetric weight is calculated based on the carton size. Bulky but lightweight products may have a high volumetric weight, which can increase shipping cost.
The common formula is:
Volumetric Weight Per Carton = Length × Width × Height ÷ Volumetric Divisor
Total Actual Weight = Cartons × Actual Weight Per Carton
Total Volumetric Weight = Cartons × Volumetric Weight Per Carton
Chargeable Weight = Higher of Total Actual Weight or Total Volumetric Weight
This is why carton dimensions are important in wholesale pricing. If you do not include chargeable weight in your calculation, your freight cost estimate may be too low.
Wholesale price and retail price are not the same. A wholesale price is usually offered to retailers, resellers, distributors or B2B customers who buy in bulk. A retail price is the final price paid by end customers.
Wholesale pricing focuses on cost, margin, order quantity and repeat purchases. Retail pricing focuses more on brand value, customer demand, market positioning and final consumer price.
For example, a distributor may sell a product to a retailer at a wholesale price of MYR 6.50 per unit. The retailer may then sell it to end customers at MYR 12.90 per unit. Both prices need to make sense for each business model.
Here is a simple example.
A wholesaler imports 1,000 units in 20 cartons. The total product cost is MYR 3,500. Freight and handling cost is MYR 1,200. Duty and tax are MYR 300.
The total landed cost is MYR 5,000.
Cost Per Unit = MYR 5,000 ÷ 1,000 units = MYR 5.00
If the target margin is 25%, the suggested wholesale price is:
Suggested Wholesale Price = MYR 5.00 ÷ (1 - 0.25) = MYR 6.67
This means the wholesaler should quote around MYR 6.67 per unit to achieve a 25% margin based on the estimated landed cost.
One common mistake is forgetting to include freight cost. Freight can be a major part of the total cost, especially for imported goods or bulky products.
Another mistake is using actual weight instead of chargeable weight. If your products are lightweight but take up a lot of space, freight providers may charge based on volumetric weight instead.
Some businesses also forget to include import duty, sales tax, GST, SST or handling fees. These costs may look small individually, but they can affect the final cost per unit.
A fourth mistake is calculating margin based only on product cost. Your margin should be based on the full landed cost, not only the supplier invoice amount.
Finally, many wholesalers give discounts before knowing the real landed cost. This can reduce profit or cause the order to become unprofitable.
This wholesale price calculator is useful for wholesalers, importers, distributors, suppliers and B2B sales teams that need to estimate product cost, shipping cost, landed cost and profit margin before sending a quote to customers.
It is especially useful for:
FMCG wholesalers: calculating cost per unit across fast-moving products, carton quantities, freight cost and customer-specific pricing.
Food and beverage distributors: estimating landed cost, delivery cost and wholesale margin before quoting cafés, restaurants, grocery stores or retail outlets.
Hardware and building material suppliers: checking carton weight, chargeable weight and freight cost for bulky products before confirming wholesale price.
Fashion and apparel wholesalers: calculating wholesale price across different SKUs, carton sizes, order quantities and import costs.
Importers and trading companies: estimating total landed cost by including supplier cost, exchange rate, freight, duty, tax and handling fees.
B2B sales teams: preparing faster quotes before turning approved prices into sales orders.
After calculating your wholesale price, your team still needs to manage customer pricing, stock availability, quotations, sales orders and accounting sync. SalesHero helps wholesalers move from price calculation to daily order management with a B2B mobile sales app for wholesalers.
For businesses that want customers to place repeat orders by themselves, SalesHero also provides a B2B ordering app for wholesale customers, allowing customers to browse products, check pricing and submit orders more easily.
A wholesale price calculator helps you estimate the right selling price before sending a quote. But after the price is confirmed, your sales team still needs to create orders, check stock, apply customer pricing and send order details to the office or accounting system.
This is where SalesHero can help. With SalesHero, wholesalers can let their sales team create orders from mobile, view live product information, check customer-specific pricing and sync orders to accounting without repeated manual entry.
If your business receives repeat orders from retailers, dealers or B2B customers, you can also use a customer ordering app to let customers browse products, check prices and place orders anytime.
A wholesale price calculator is a tool that helps businesses estimate wholesale selling price based on product cost, shipping cost, landed cost, cost per unit and target profit margin.
You calculate wholesale price by adding all product, shipping, duty, tax and handling costs to get total landed cost. Then divide by total units to get cost per unit and apply your target margin.
The formula is: Suggested Wholesale Price = Cost Per Unit ÷ (1 - Target Margin). Cost per unit should be based on total landed cost, not only product cost.
Landed cost is the total cost of bringing goods to your warehouse or selling location. It includes product cost, freight, packaging, handling fees, import duty and tax.
Yes. Shipping cost should be included because it affects your real cost per unit. If you do not include shipping cost, your quoted price may be too low.
Chargeable weight is the weight used to calculate freight cost. It is usually based on the higher value between actual weight and volumetric weight.
Wholesale price is usually offered to retailers, resellers, distributors or B2B customers buying in bulk. Retail price is the final selling price paid by end customers.
After calculating wholesale price, SalesHero helps your sales team turn quotes into orders. Your team can create sales orders, check stock and sync orders to accounting from mobile.