Mr. Kenny

CH Global Marketing Testimonial

"SalesHero Solved 80% of My Problems"

Customer Overview

CH Global Marketing is a family-run electrical wholesaler with over 80 years of history in Malaysia. Mr. Kenny, the third-generation successor, is now leading the business with a fresh and modern approach while staying true to its roots. They supply a wide range of household electrical products serving retailers and resellers across the country.

The Challenges Faced Before Using an Order Management System

Before using an order management system like SalesHero, CH Global Marketing’s sales process was time-consuming and inefficient. Every day, their clerk had to manually key in sales orders, an hour-long task prone to human errors like incorrect pricing, product descriptions, or quantities.

Managing the sales team was also a challenge. Their salesmen often needed approval for special discounts, but the approval process was slow and hard to track. When out on field visits, they couldn’t access real-time stock levels or pricing and had to call the office for confirmation.

It was also difficult to onboard new salespeople, as they had no easy way to learn what products each customer regularly ordered. On top of that, tracking individual sales performance also required manual checks, making it hard for management to respond and make timely adjustments.

How an Order Management System Solved Their Challenges

With an order management system like SalesHero, it has made a huge difference in how CH Global Marketing handles their sales operations. With just one click, their team can now generate sales orders, invoices, and quotations - saving time and avoiding manual key-in errors.

The built-in order approval workflow helps them stay in control by blocking any orders that exceed credit limits, have overdue payments, or fall below the minimum price. This ensures all sales follow company rules without slowing down the process.

Their sales team also loves the real-time e-catalog, which allows them to check stock availability and pricing instantly, even when they’re out meeting customers. No more calls back to the office just to confirm details.

On the management side, the sales dashboard gives a clear overview of performance, including top-selling products, agents, and monthly sales trends. It’s made it easier for the team to track progress and make informed decisions on the go.

Plus, having access to each customer’s purchase history makes it so much easier for the team to offer relevant suggestions and serve customers better - especially when training new salespeople.

The Results

Since implementing Order Management System, CH Global has significantly reduced manual errors and cut down time spent on administrative tasks. The sales team works faster and smarter, and management now has the visibility they need to take timely action. Most importantly, customers enjoy a smoother, more consistent experience -which helps strengthen long-term relationships.

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